Joe Armstrong

Welcome to AI and Automation City

Working On

AI Assistants

Customized personal AI assistants that remember the business, connect to useful tools, and help with recurring work.

Agentic Websites

Moving content sites to faster, AI-assisted setups that are easier to update.

Agentic Marketing Funnels

AI-assisted funnels that research, write, follow up, and improve without turning into a fragile automation mess.

Businesses That Run Without Me

Systems, content, teams, and automation for businesses that do not need constant founder babysitting.

About

I've spent over a decade in Asia building online businesses and helping people learn languages, including a couple I had to learn myself first.

It started with moving to South Korea and learning Korean the hard way. That turned into 90 Day Korean, which has since helped thousands of people learn the language using practical, 80/20 methods instead of textbook theory.

Since then I've expanded into Japanese, AI and automation, and a community for Porsche enthusiasts across Asia. I'm based in Bangkok these days. When I'm not working, I'm usually lifting at the gym, on a motorbike somewhere in Thailand or Vietnam, at a car meet, or watching the UFC at a sports bar.

I also help businesses migrate off WordPress, and I share what I'm testing as I go, like moving sites to a setup an AI can run.

Joe Armstrong
10+ Years building online
4 Companies founded

Businesses

90 Day Korean

Online Korean language learning platform. Helping English speakers go from zero to conversational fluency using practical, 80/20 methods.

Education

90 Day Japanese

Applying the same proven methodology to Japanese. Structured courses, coaching, and community for Japanese learners.

Education

Renn Driver

The go-to hub for Porsche enthusiasts in Asia. Car events, meetups, track days, and community for drivers across the region.

Automotive

Premier Innovation Labs

AI research and development. Exploring how artificial intelligence can solve real problems for businesses and creators.

AI / Technology

Outside of Work

Weight Training

I enjoy lifting heavy weights according to a structured plan. I'm happiest when I have no phone or disturbances and can focus on the workout.

Motorcycles

I often do trips in Thailand and Vietnam. I find the riding time quite meditative.

Cars & Meetups

I used to be into cars, meetups, and events when I lived in the US. I've been getting back into it now that I'm in Thailand.

UFC

I haven't been to an in-person UFC event yet, but I love watching the fights live.

F1

I've been to Suzuka twice in Japan. Really enjoyed watching the Porsche Carrera Cup.